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​Social Media Kit​

These recommendations provide tools to help members, speakers, and society leaders successfully share industry information, society news, an​d professional achievements with your personal connections and the wider APS social network.

Check out our social media post templates for best practices!


1. Join/follow the official APS accounts on all of the social media platforms you use:

​General APS Accounts

Journals

​Grow: Plant Health Exchange


2. Keep your posts within the maximum character count of each social media platform (these include the quantity of all letters, spaces, and symbols):

  • X (Twitter): 280 Characters
  • LinkedIn: 3,000 Characters
  • Facebook: 63,206 Characters
  • Bluesky: 300 Characters

3. Use our main hashtag #PlantDisease and any of the below APS hashtags that relate to the content in your post. Add any other hashtags that relate to the content of your post. ​

General Hashtags

  • #PlantPathology
  • #PlantHealth

​Annual Meeting

  • #PlantHealthYYYY​ (Ex: PlantHealth2024​)

Other Hashtags

4. When you post relevant research, professional endeavors in the field, or wider industry information, use the hashtag #PlantDisease and tag APS to share it with our community:

  • X (Twitter) group: @plantdisease
  • LinkedIn: type "@American Phytopathological Society​" and select our name when it pops up
  • Facebook: type "@APS" or "@AmericanPhytopathologicalSociety" and choose the group from the drop-down
  • Bluesky: type "@plantdisease" and select ​the profile from the drop-down

5. Like and share/retweet content from official APS pages to your personal pages/accounts to amplify the message.

  • Comment on and reply to posts and responses
  • Link directly to the website URL of any APS source information (podcast, course, webinar, landing page content, etc.)
  • Consider using bitly.com to shorten long links


6. Don’t forget about the APS Commons online community, a social tool for connecting directly to other members!​

Set a weekly reminder to visit our community to reply to comments, add your expertise, and start new threads.​​


7​. Contact APSmarketing@scisoc.org​ for social media assistance at any time.


Social Media Post Templates

The following are templates to use/adapt when posting about various APS topics:

PLEASE NOTE: all examples are created for X (Twitter)​, adjust tags in line with the above information in #4 for posts on other social platforms.

Plant Health Examples

Click here for social media templates and graphics used in 2023. Plant Health 2024 templates are coming soon!

Meeting Templates​

Other Templates

Courses

Workshops

Webinars

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Grow: Plant Health Exchange​ Example

Journal Author Examples



Social Media Post Examples

The following social media posts are good examples of the above recommendations in practice.