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Top Story Meet New Office of Industry Relations Director Vince Morton
Morton is looking forward to his term, “I see the role of this board as a liaison between the APS members and council to those representing the interests of agro-business. The crop science companies have met the challenges of satisfying the world’s food needs. Their R&D driven technology is committed to further development of sustainable agriculture to feed the rising global population. The required investment and innovation can only be maintained if regulation, both in the U.S. and internationally, is led by science and not political expedience.” Maintaining strong affiliations will be critical in the future. “Typically the concerns of industry include developing new varieties, crop protection products, and services for use in the integrated management of diseases. Key to the introduction of new products is a rapport with regulatory officials, university and federal researchers, and extension services” says Morton. “While the number of basic manufacturers has dwindled to six key firms, there has been a substantial growth in generic firms. As I see it, APS needs a stronger affiliation with these companies, as well as with seed companies. Many new traits are being incorporated into seed, including disease resistance. There is also the need to improve monitoring of new pathogen introductions via seed, because much of the U.S. seed is produced offshore.” Top issues to be addressed by the OIR Board during Morton’s term will include
Vince Morton grew up in South Africa. After completing a B.S. degree at the
University of Natal, he immigrated to the United States. After exposure to
citrus grove management in Florida, he completed M.S. and Ph.D. degrees at the
University of Florida. He worked for Geigy/CIBA-Geigy/Novartis Crop Protection
for 30 years. After retiring in 1997, Morton established his own consulting
firm, Viva, Inc. He has been an active member of APS for many years and has
served on numerous committees. He received the first APS Excellence in Industry
Award in 1998.
APS Foundation Announces the
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| Outreach | 106 |
| Division News | 107 |
| OIP News and Views | 110 |
| People | 111 |
| Classifieds | 114 |
| APS Journal Articles | 115 |
| Calendar of Events | 116 |
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by
The American Phytopathological Society
Vince Morton, consultant, Viva, Inc., became the second APS Office of
Industry Relations (OIR) director during the recent APS Annual Meeting in
Anaheim, CA. Morton succeeds Chris Becker who facilitated the initiation of
this new Office during his term as OIR director (2001–2004). Morton will
serve as OIR director through 2007. OIR’s mission is to develop visionary
dialog for the long-term health of APS and its interactions with industry by
optimizing interactions between APS and its members on matters pertaining to
the diverse industries related to plant disease management and strengthening
advocacy for science-based public policy. 
Anaheim,
CA is hosting the APS Annual Meeting, July 31 through August 4, 2004. Keep an
eye out for the October issue of Phytopathology News, which will feature
pictures and highlights from the 2004 meeting.