Develop and manage business plans to optimize the company portfolio and product profitability to meet short and long range plan objectives. Provides leadership regarding short and long term direction of specific products, provides recommendations regarding business issues and portfolio profitability. Prepares timely product marketing financials and makes recommendations regarding marketing programs. Communicates marketing programs and company direction regarding various products to team players and is responsive to questions. Develops brand and active ingredient strategies, product promotions and communication plans to deliver product line portfolio profit goals. Interprets and implements plan changes based on market and business research information. Defines brand offerings that meet current and future needs of the target end user base to ensure long-term sustainable profit and revenue. Negotiates and manages alliance agreements, supply agreements, and cross-functional launch teams. Supports marketing projects and directed activities within the fungicide department.
Skills: Strategic analysis, technical market insight, marketing principles, brand management, business planning & organization, problem solving, forecasting, persuasion, tactical, high energy, negotiation, communication, teamwork, leadership, and computer skills.
Experience: 3-5 years in sales, marketing, and/or brand management and experience in the crop protection industry. Fungicide row crop experience preferred.
Education: BA/BS in business administration, agricultural related science or equivalent. MBA or equivalent preferred.
Other: Approximately 35% travel